Craig Conover Net Worth: How the Southern Charm Star Built His Wealth

When people search for Craig Conover’s net worth, they’re usually trying to figure out how a reality TV star known for pillows, law school drama, and personal growth turned fame into real money. Craig’s financial story is more layered than it looks on screen. While Southern Charm introduced him to a national audience, his long-term wealth is the result of combining television income with entrepreneurship, branding, and smart use of visibility.

Craig Conover does not publicly disclose his finances, so any net worth figure is an estimate. Still, by looking closely at his career path, business ventures, and reported earnings, it’s possible to understand how his wealth was built and why it continues to grow.

Who Is Craig Conover?

Craig Conover is a reality TV personality, entrepreneur, and trained attorney best known as one of the original cast members on Bravo’s Southern Charm. Since joining the show, Craig has become one of its most recognizable figures, in part because viewers watched his life evolve in real time—from struggling with direction to building a legitimate business.

Outside of reality TV, Craig is the founder and face of Sewing Down South, a lifestyle brand centered on pillows, home décor, and merchandise. Today, he is widely viewed as one of the more successful entrepreneurs to emerge from Bravo’s reality TV universe.

Craig Conover’s Early Career and Legal Background

Before becoming known for reality television and business, Craig’s early storyline revolved around law. He attended law school, and Southern Charm frequently showed his struggles with exams, motivation, and follow-through. Eventually, Craig passed the bar exam in 2017, a milestone that marked a turning point in how fans viewed him.

Although Craig does not practice law full time, his legal education is still relevant. It helped shape his approach to contracts, partnerships, and business operations. That foundation likely made it easier for him to build a company that goes beyond simple celebrity merchandise.

Reality TV Career and Earnings

Southern Charm salary

Craig’s role on Southern Charm has been a steady income source for years. While Bravo does not publish cast salaries, entertainment media outlets have reported that main cast members on long-running reality shows can earn tens of thousands of dollars per episode, especially after multiple seasons.

As an original cast member who remains central to the show’s storyline, Craig is believed to earn a solid six-figure income per season, potentially more depending on episode count, reunions, and special appearances. Even conservative estimates suggest that Southern Charm provided Craig with financial stability early in his career.

Other Bravo appearances

Beyond regular episodes, Craig benefits from reunions, promotional events, Bravo-related spin-offs, and media appearances. These opportunities may not always come with massive paychecks, but they significantly increase his visibility, which directly supports his business ventures.

In the reality TV world, visibility often matters more than salary alone, and Craig has leveraged that exposure effectively.

Sewing Down South: The Business Behind Craig Conover’s Wealth

If there’s one factor that truly defines Craig Conover net worth, it’s Sewing Down South.

Craig founded Sewing Down South in 2018 after fans noticed his interest in sewing on Southern Charm. What started as a hobby quickly evolved into a business selling decorative pillows, home goods, apparel, and accessories inspired by Southern style.

The brand gained momentum because viewers watched its creation on television. That authenticity helped convert fans into customers. Over time, Sewing Down South expanded beyond an online shop into physical retail locations, including storefronts in Charleston and Nashville.

Business growth and scale

Bravo and lifestyle media outlets have described Sewing Down South as an “eight-figure business,” a phrase that typically refers to revenue rather than personal profit. This distinction matters. High revenue does not automatically mean equally high personal wealth, because businesses have operating costs, staff, inventory, marketing expenses, and potential partners.

Still, building a business at that scale is a major financial achievement. Even if Craig owns only a portion of the company or reinvests heavily, Sewing Down South likely represents his largest long-term asset.

Retail expansion and partnerships

Craig’s decision to open physical stores marked a shift from influencer merchandise to a more traditional retail model. He has also partnered with major retailers, including department store collaborations, which expanded the brand’s reach beyond Bravo fans.

These partnerships matter because they reduce reliance on television exposure alone. Even if Craig eventually steps away from Southern Charm, Sewing Down South has the infrastructure to continue generating revenue.

Books and Additional Projects

Craig has also expanded his brand into publishing. His book Pillow Talk focuses on his journey from reality TV to entrepreneurship and personal growth. While books typically do not generate as much income as television or retail businesses, they contribute in several ways.

Book advances and royalties provide direct income, but more importantly, publishing strengthens Craig’s credibility as a business owner. It also increases demand for speaking engagements, events, and promotional appearances tied to his brand.

Brand Deals, Social Media, and Sponsorships

Like most reality stars with a strong fan base, Craig Conover earns additional income through social media. Sponsored posts, brand collaborations, and affiliate partnerships can be lucrative, especially when aligned with his existing business niche.

Craig’s social media presence naturally complements Sewing Down South. Home décor, lifestyle, and fashion brands are a strong fit for his audience, making sponsorships more authentic and potentially more valuable.

While these deals are rarely disclosed publicly, they likely contribute a meaningful supplemental income stream.

Estimating Craig Conover Net Worth

So how much is Craig Conover actually worth?

Most widely cited online estimates place Craig Conover net worth at around $1 million, though some suggest it could be higher. These figures should be viewed as approximations, not confirmed totals.

Several factors make precise estimates difficult:

• The exact profitability and ownership structure of Sewing Down South is not public

• Reality TV salaries vary by season and contract

• Business reinvestment can reduce short-term personal income

• Net worth includes assets minus liabilities, not just earnings

Given his years on Southern Charm and the reported scale of his business, it is reasonable to conclude that Craig is a millionaire. However, the difference between a low seven-figure net worth and a higher one depends on private details the public does not have access to.

Lifestyle, Spending, and Public Image

Craig’s lifestyle appears comfortable but not excessively flashy. He has a well-appointed home, travels regularly, and enjoys the benefits of financial stability, but he does not present himself as extravagantly wealthy.

This is consistent with someone reinvesting in a growing business. Entrepreneurs often keep money within the company to support expansion rather than pulling out maximum personal profit.

Lifestyle clues alone are unreliable indicators of net worth, especially for reality stars whose on-screen lives are curated for entertainment.